Design leader with a proven track record of guiding cross-functional teams to transform complex problems into intuitive, user-centered solutions.
When I’m not uncovering user insights and designing for impact, you can find me modifying cars, crashing linux servers, exploring the world or dreaming about galaxies far far away. Say hi! Let’s chat. Maybe we can make something together.
Designed management tools for an AI quality assurance system, unlocking roll-out of hundreds of QA stations across global manufacturing plants
Created a root cause analysis tool for manufacturing engineers
Enhanced quality monitoring and manufacturing plant operator efficiency
Led a pivotal strategic reimagining of a user-generated content marketplace, transforming it from a "flop” into a platform with growing adoption
Developed a comprehensive, researched backed vision roadmap that guided the project’s direction and clarified essential experience changes for marketplace success
Led vision creation for an internal financial analysis tool designed to improve communication about sales performance, repeat consumer purchase patterns, and vendor performance
Managed a product team to develop an in-store inventory management app, boosting store productivity and reducing task completion time from 2.5 minutes to 30 seconds
Modernized an outdated automotive technician software to fit current infrastructure requirements and improve its performance in tough repair conditions
Designed and implemented a customizable rental resident portal application using product discovery techniques leading to an increase in user ratings from 2.8 to 4.1 stars
Established a comprehensive design system that unified 70+ internal and external applications, streamlining development and ensuring consistency
Created an asset management solution that helped 650 clients track real estate and assets more efficiently
Collaborated with design and product teams to demystify the home lending experience, establishing an experience vision that helped consumers navigate the home buying process
Designed home loan refinancing tools that allowed consumers to easily understand their potential benefits, calculate rates, and see pay-off dates
Conducted contextual inquiry on internal employee tools, resulting in recommendations for Salesforce-integrated calculators and lead management tools that created new sales method opportunities for loan officers
Executed digital ad concepts and mobile apps across various industries, including sporting goods, healthcare, and consumer packaged goods
Designed home loan refinancing tools that allowed consumers to easily understand their potential benefits, calculate rates, and see pay-off dates
Designed various promotional materials for the University of North Texas
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Getting to know people in their environment creates a unique opportunity to frame problems.
I establish conceptual solutions by guiding teams through formal and informal design thinking activities, and validating with users.
I implement experiences, then track and translate user behavior by never ceasing to ask why.